Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is essential to SEO, the sports industry can produce some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to talk about the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Take a look at how sports can offer some valuable marketing insights and how marketing can gain from sports too.

We know how enthusiastic individuals are about a sport, whether football, soccer, or basketball. Individuals often have an unreasonable accessory to this activity, myself consisted of. We do not utilize our minds when we process a sport. The fan base is not something logical. So when you have such an attachment to something. The psychological connection is so strong that, of course, brands will wish to be included. Sports marketing is tagging along to the immense love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names align with athletes whose message and online personality align with the worths that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real individuals. So if you are an athlete who enjoys theater, go to the theater and get associated with regional neighborhood activities. Try to recognize the other passions that you have. All of that assists you build your personality. Make people discover you more relatable and pleasant, which will equate into brands wishing to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other industries helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is accrediting a part of Sports Marketing?
[19:14]– The importance of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand name.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer competing for an audience. We’re not just
competing with our direct rivals however for the attention of the audience. You’re contending for people’s times. So if you are attempting to get among your fans’ attention, you are competing with the music they listen to. You’re also competing with Spotify therefore various things. Nowadays that is something that we require to consider when we evaluate our methods and our positioning. It’s not only about our direct competitors however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s always nice to inspect what your primary rival is doing and your smaller sized competitors. And it’s always great to have a “side project” to try out. However, obviously, you may be not able to do it on your business’s website. Still, the ability to have some side job and after that turn it into an organization case and then pitch the ability to do it on your company’s website may likewise be valuable.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you attempting to reach, and then recognize the best channels to reach that audience? With influencers and content developers online, when we consider PR, we do not just think about standard media. We think of anybody with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Get In Touch With Karina Viviana Barriga

Karina loves building lasting relationships with people, utilizing the game of football as her prime opportunity.

Her enthusiasm for sports and competence in journalism, public relations, and marketing assist her develop athletes and companies side-by-side through dynamic service designs.

With an MBA dedicated to Football Industries already under her belt combined with bi/multicultural experience within the industry, Karina is prepared to make substantial modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Online Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker