Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new advertisement network called Blaze which positions advertising on totally free WordPress.com websites and Tumblr. Marketing begins at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the business owner who established the totally free WordPress open-source material management system (CMS).

Blaze Marketing Network

The marketing network was initially presented in April 2022 as a network exclusively for Tumblr users to place advertisements on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get started selecting pages to promote.

Advertising payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it should be set up, either the free or exceptional version works.

Those who are using Jetpack can then start the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to select the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze alternative.

The user interface permits advertisers to select the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what type of devices will see the advertisements (mobile or desktop) and by what topic the ads will be displayed in.

Where Blaze

Ads Are Shown The marketing can appear from among countless Tumblr and totally free WordPress.com web pages. Management of the Blaze marketing campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are set up by a day-to-day budget and by dates that the advertising will be revealed. Blaze ads include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them carefully to capture the audience’s attention.

Bit: A short text description of your post that appears underneath your image. You can write a maximum of 120 characters here. We advise utilizing this text to support your heading and provide audiences more context about what they will see when they click the ad and come to your content.

Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the advertisement.”

Read the official announcement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Featured image by Best SMM Panel/Asier Romero