Traffic Credit refers to the amount of online traffic allocated or purchased for advertising or marketing purposes. It is commonly used in digital marketing campaigns to increase visibility and drive users to specific websites or landing pages. These credits can be used across various platforms to boost audience engagement and reach.
The concept of traffic credit is closely linked to performance-based marketing, where advertisers pay based on the volume of traffic directed to their website or platform. Below are the key features of traffic credit systems:
- Purchased through ad platforms or networks
- Measured in terms of clicks, impressions, or visits
- Can be used for targeted traffic acquisition
These credits are often tailored to different campaign types. The following table illustrates common traffic credit categories:
| Type of Credit | Description | Usage |
|---|---|---|
| Pay-Per-Click (PPC) | Credits used to pay for each click on an advertisement. | Used for search engine marketing campaigns |
| Pay-Per-View (PPV) | Credits used to pay for each impression of an ad or content. | Used in display advertising |
| Cost-Per-Thousand (CPM) | Credits used for every thousand impressions. | Used for broad audience reach campaigns |
“Traffic credits help advertisers control the volume of site visits, optimizing campaigns for maximum reach and return on investment.”
